Marketing
The units of study listed in the following table are those available for the current year. Students may also include any units of study, which are additional to those currently listed, which appear under these subject areas in the Business School handbook/website in subsequent years (subject to any prerequisite or prohibition rules).
Table A - The University of Sydney Business School
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Marketing |
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Marketing major |
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| Achievement of a major in Marketing requires 48 credit points from this table including: | |||
| (i) 12 credit points of 1000-level units | |||
| (ii) 12 credit points of 2000-level units | |||
| (iii) 6 credit points of 3000-level units | |||
| (iv) 18 credit points of 3000-level selective units. | |||
Marketing minor |
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| Achievement of a minor in Marketing requires 36 credit points from this table including: | |||
| (i) 12 credit points of 1000-level core units | |||
| (ii) 12 credit points of 2000-level core units | |||
| (iii) 12 credit points of 3000-level selective units. | |||
Units of study |
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| The relevant units of study are listed below. | |||
1000-level units of study |
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Core |
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| MKTG1001 Marketing Principles |
6 |
The Intensive January and July sessions of this unit are only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions. |
Intensive January Intensive July Semester 1 Semester 2 |
| MKTG1002 Marketing Research |
6 | P MKTG1001 For students commencing from 2018 only. For pre-2018 continuing students, this unit cannot be taken in replacement of MKTG2113. |
Semester 1 Semester 2 |
2000-level units of study |
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Core |
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| MKTG2112 Consumer Behaviour |
6 | P MKTG1001 |
Semester 1 Semester 2 |
| MKTG2113 Marketing Insights |
6 | P MKTG1001 and MKTG1002 |
Semester 1 |
3000-level units of study |
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Core (major only) |
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| MKTG3600 Marketing in Practice |
6 | A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113 This unit should only be undertaken by students in their final semester of the Marketing major. This unit of study must be completed at the University of Sydney Business School. |
Semester 1 Semester 2 |
Selective |
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| MKTG3110 Digital Marketing |
6 | P MKTG1001 |
Semester 1 |
| MKTG3112 Marketing Communications |
6 | P MKTG1001 |
Semester 2 |
| MKTG3114 New Products Marketing |
6 | P MKTG1001 |
Semester 2 |
| MKTG3116 International Marketing |
6 | P MKTG1001 |
Semester 1 |
| MKTG3118 Marketing Strategy and Planning |
6 | P MKTG1001 |
Semester 2 |
| MKTG3120 Building and Managing Brands |
6 | P MKTG1001 |
Semester 1 |
| MKTG3121 Advertising: Creative Principles |
6 | P MKTG1001 |
Semester 1 |
| MKTG3123 Strategic Social Marketing |
6 | P MKTG1001 |
Semester 2 |
| MKTG3400 Industry and Community Project |
6 | A MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113) P 72 credit points N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401 |
Intensive February Intensive July Semester 1 Semester 2 |