Marketing Honours
For requirements for admission, completion and the award of honours in the Bachelor of Advanced Studies, please refer to the Faculty resolutions and the resolutions of the degree.
Table A - The University of Sydney Business School
Marketing
Honours in Marketing
Achievement of Honours in Marketing requires 48 credit points from this table comprising:
(i) 48 credit points of 4000-level core units.
Units of study
The relevant units of study are listed below.
4000-level units of study
Core (Honours)
BUSS4000 Honours in Business
Session: Semester 1,Semester 2 Prerequisites: BUSS4001 AND 2 x Honours coursework units in the specialisation area ((BUSS4112 and BUSS4113) or (BUSS4212 and (BUSS4013 or BUSS4213)) or (BUSS4312 and BUSS4313) or (BUSS4412 and BUSS4413) or (BUSS4512 and (BUSS4013 or BUSS4513)) or (BUSS4612 and (BUSS4013 or BUSS4613)) or (BUSS4712 and BUSS4713) or (BUSS4812 and (BUSS4013 or BUSS4813))). Corequisites: BUSS4104
Note: Department permission required for enrolment
This unit is administrative only and serves as a consolidation for all marks to represent a single final mark for students undertaking Honours. Marks will be calculated as follows: BUSS4001 (20%); BUSS4X12 (10%); BUSS4X13 (10%); BUSS4104 (60%).
BUSS4001 Business Honours Research Methods
Credit points: 12 Session: Semester 1 Prerequisites: Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area Assessment: being a researcher essay (20%); discipline and cluster based assessments (40%); research proposal (30%); research proposal presentation (10%)
This unit is an introduction to research methods used in business disciplines. The unit provides students with an understanding of the range of methods that may be used to answer research questions, their strengths and weakness and underlying philosophical assumptions. Key elements of the research process are addressed, including the purpose of the research; devising the research questions and hypotheses; selecting a research strategy; methods and procedures for data collection and analysis; and interpreting and reporting the results. Students learn important research terminology, how to write a research proposal and ethical considerations in conducting research. The first component of this unit is delivered to the whole Business School Honours cohort and covers obligations as a researcher. The second component of the unit splits into Disciplinary areas and covers issues related to research design.
BUSS4612 Marketing Honours A
Credit points: 6 Session: Semester 1 Prerequisites: Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area Corequisites: BUSS4001 and (BUSS4213 or BUSS4013) Assessment: minor individual assignment (30%), major individual assignment (70%)
This unit covers advanced research-integrated coursework topics mostly from leading journal articles in Marketing such as consumer behaviour, strategy, and international marketing. The topics revolve around products, branding, pricing, distribution channels and retailing, and promotions. The unit runs in seminar style.
BUSS4013 Interdisciplinary Honours B
Credit points: 6 Session: Semester 1 Classes: 1x3hr class per week (combining lecture and tutorial) for every week of semester Prerequisites: Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area. Corequisites: BUSS4001 and (BUSS4212 or BUSS4512 or BUSS4612 or BUSS4812) Prohibitions: BUSS4213 or BUSS4513 or BUSS4613 or BUSS4813 Assessment: minor essay (40%); major essay (60%)
This is a compulsory Honours coursework unit offered to 'Cluster' Honours students. The unit drills down into important research methods that need to be understood in order to complete an Honours project in the Business School within Marketing, Work and Organisational Studies, Business Information Systems and International Business. This unit covers advanced research-integrated topics relevant to the development of the honours thesis. These include the application of appropriate research methods with a view to assisting students to conduct their proposed research.
BUSS4104 Business Honours Thesis
Credit points: 24 Session: Semester 2 Prerequisites: BUSS4001 + 2 x Honours coursework units in the specialisation area Corequisites: BUSS4000 Assessment: individual thesis (100%), oral thesis communication (0%)
This unit comprises the research and writing of a supervised thesis on an approved topic in business. A written Honours Thesis and presentation of the research work is undertaken.