Table A - Marketing
Please check the current students website (Find a unit of study) for up-to-date information on units of study including availability.
The units of study listed in the following table are those available for the current year. Students may also include any units of study, which are additional to those currently listed, which appear under these subject areas in the Business School handbook/website in subsequent years (subject to any prerequisite or prohibition rules).
Please note. The following table lists Table A units for the specialisation only. For details of the Table A - Core, Table A - Foundational, Table A - Capstone, Table A Selective and Table A Elective units of study, please refer to Table A for the Graduate Certificate, Graduate Diploma and Master of Commerce or Table A for the Master of Commerce (Extension) sections in this handbook.
Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
Errata
| Item | Errata | Date |
|---|---|---|
| 1. |
Due to a technical error, the availability of some units of study is incorrectly listed. |
21/01/2022 |
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Marketing |
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| Achievement of a specialisation in Marketing requires a minimum of 30 credit points from this table comprising: | |||
| (i) 6 credit points of Table A - Foundational units of study* | |||
| (ii) 6 credit points of Table A - Marketing core units of study; and | |||
| (iii) 18 credit points of Table A - Marketing selective units of study. | |||
| Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) must complete a 6 credit point capstone unit related to the specialisation from Table A - Capstone units of study section in Table A for the Graduate Certificate, Graduate Diploma and Master of Commerce OR Table A for the Master of Commerce (Extension). | |||
| Students completing this specialisation as an optional second specialisation for the Master of Commerce (Extension) do not need to complete a capstone unit. | |||
Units of study |
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| The units of study are listed below. | |||
Table A - Foundational units of study |
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| * Note. Foundational units count to both the Foundational units of study for the course and the specialisation. | |||
| MKTG5001 Foundation in Marketing |
6 | Semester 1 Semester 2 |
|
Table A - Marketing |
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Core units of study |
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| MKTG6001 Marketing Research |
6 | Semester 1 Semester 2 |
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Selective units of study |
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| MKTG6004 New Product Development |
6 | P MKTG5001 |
Semester 1 |
| MKTG6006 Creating Persuasive Communications |
6 | P MKTG5001 N MKTG3121 |
Semester 1 |
| MKTG6007 Consumer Behaviour |
6 | P MKTG5001 |
Semester 1 Semester 2 |
| MKTG6013 International and Global Marketing |
6 | Semester 2 |
|
| MKTG6015 Digital and Social Media Marketing |
6 | P MKTG5001 |
Semester 2 |
| MKTG6016 Brand Management |
6 | P MKTG5001 |
Semester 1 |
| MKTG6018 Customer Analytics and Relationship Management |
6 | Semester 2 |
|
| MKTG6020 B2B Marketing |
6 | P MKTG5001 |
Semester 1 |
| MKTG6024 Marketing Analytics |
6 | A Understanding of basic marketing principles, statistics, and how to use analytic skills to solve marketing problems P MKTG5001 This unit provides introductory knowledge of Marketing Analytics to solve marketing problems. Students can develop a marketing strategy, exercising best practices of solving various managerial questions. |
Semester 2 |
| MKTG6104 Psychology of Marketing Decisions |
6 | P MKTG5001 N MKTG5002 |
Semester 2 |
| MKTG6998 Social Media Analysis |
6 | N MKTG6999 Note. This unit does not assume knowledge of Python. |
Semester 1 |