Marketing Honours
For requirements for admission, completion and the award of honours in the Bachelor of Advanced Studies, please refer to the Faculty resolutions and the resolutions of the degree.
Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
Table A - The University of Sydney Business School
Marketing
Honours in Marketing
4000-level units of study
BUSS4000 Honours in Business
Session: Semester 2 Prerequisites: BUSS4001 AND 2 x Honours coursework units in the specialisation area ((BUSS4112 and BUSS4113) or (BUSS4212 and (BUSS4013 or BUSS4213)) or (BUSS4312 and BUSS4313) or (BUSS4412 and BUSS4413) or (BUSS4512 and (BUSS4013 or BUSS4513)) or (BUSS4612 and (BUSS4013 or BUSS4613)) or (BUSS4712 and BUSS4713) or (BUSS4812 and (BUSS4013 or BUSS4813))) Corequisites: BUSS4104
This unit is administrative only and serves as a consolidation for all marks to represent a single final mark for students undertaking Honours. Marks will be calculated as follows: BUSS4001 (20%); BUSS4X12 (10%); BUSS4X13 (10%); BUSS4104 (60%).
BUSS4001 Business Honours Research Methods
Credit points: 12 Session: Semester 1 Prerequisites: Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area Assessment: Refer to the unit of study outline https://www.sydney.edu.au/units
This unit is an introduction to research methods used in business disciplines. The unit provides students with an understanding of the range of methods that may be used to answer research questions, their strengths and weakness and underlying philosophical assumptions. Key elements of the research process are addressed, including the purpose of the research; devising the research questions and hypotheses; selecting a research strategy; methods and procedures for data collection and analysis; and interpreting and reporting the results. Students learn important research terminology, how to write a research proposal and ethical considerations in conducting research. The first component of this unit is delivered to the whole Business School Honours cohort and covers obligations as a researcher. The second component of the unit splits into Disciplinary areas and covers issues related to research design.
BUSS4612 Marketing Honours A
Credit points: 6 Session: Semester 1 Prerequisites: Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area Corequisites: BUSS4001 and (BUSS4613 or BUSS4013) Assessment: Refer to the unit of study outline https://www.sydney.edu.au/units
This unit covers advanced research-integrated coursework topics mostly from leading journal articles in Marketing such as consumer behaviour, strategy, and international marketing. The topics revolve around products, branding, pricing, distribution channels and retailing, and promotions. The unit runs in seminar style.
BUSS4013 Interdisciplinary Honours B
Credit points: 6 Session: Semester 1 Classes: Refer to the unit of study outline https://www.sydney.edu.au/units Prerequisites: Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area Corequisites: BUSS4001 and (BUSS4212 or BUSS4512 or BUSS4612 or BUSS4812) Prohibitions: BUSS4213 or BUSS4513 or BUSS4613 or BUSS4813 Assessment: Refer to the unit of study outline https://www.sydney.edu.au/units
This is a compulsory Honours coursework unit offered to 'Cluster' Honours students. The unit drills down into important research methods that need to be understood in order to complete an Honours project in the Business School within Marketing, Work and Organisational Studies, Business Information Systems and International Business. This unit covers advanced research-integrated topics relevant to the development of the honours thesis. These include the application of appropriate research methods with a view to assisting students to conduct their proposed research.
BUSS4104 Business Honours Thesis
Credit points: 24 Session: Semester 2 Prerequisites: BUSS4001 and 2 x Honours coursework units in the specialisation area Corequisites: BUSS4000 Assessment: Refer to the unit of study outline https://www.sydney.edu.au/units
This unit comprises the research and writing of a supervised thesis on an approved topic in business. A written Honours Thesis and presentation of the research work is undertaken.