Table A units of study: The University of Sydney Business School
Table A subject areas
The Business School website (sydney.edu.au/business/ugunits) contains the most up to date information on unit of study availability and other requirements. Timetabling information for is available on this website (sydney.edu.au/business/timetable). Students should note that units of study are run subject to demand.
Marketing
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
| For the award of a major in Marketing, students complete: | |||
| (1) one six credit point junior unit of study: MKTG1001; and | |||
| (2) 18 credit points in compulsory senior units of study: MKTG2112, MKTG2113 and MKTG3118; and | |||
| (3) 18 credit points in elective senior units of study. | |||
Junior units of study |
|||
| MKTG1001 Marketing Principles |
6 | N MKTG2001 |
Semester 1 Semester 2 |
Senior units of study |
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Compulsory units for the major |
|||
| MKTG2112 Consumer Behaviour |
6 | P MKTG1001 or MKTG2001 N MKTG2002 |
Semester 1 Semester 2 |
| MKTG2113 Marketing Research |
6 | P MKTG1001 N MKTG1002 |
Semester 1 |
| MKTG3118 Marketing Strategy and Planning |
6 | P (MKTG1001 or MKTG2001) and (MKTG2112 or MKTG2002) and (MKTG2113 or MKTG1002 or MKTG2003) N MKTG3201 |
Semester 2 |
Elective units for the major |
|||
| CLAW2212 Franchising |
6 | P 24 credit points of study |
Semester 2 |
| MKTG3110 Electronic Marketing |
6 | P MKTG1001 or MKTG2001 N MKTG3010 |
Semester 1 |
| MKTG3112 Marketing Communications |
6 | P MKTG1001 or MKTG2001 N MKTG3002 |
Semester 2 |
| MKTG3114 New Products Marketing |
6 | P MKTG1001 or MKTG2001 N MKTG3004 Note: Department permission required for enrolment |
Intensive December Intensive July Intensive November Semester 2 |
| MKTG3116 International Marketing |
6 | P MKTG1001 or MKTG2001 N MKTG3006 |
Semester 1 |
| MKTG3117 Services Marketing |
6 | P MKTG1001 or MKTG2001 N MKTG3007 |
Semester 2 |
| MKTG3119 Public Relations Management |
6 | P MKTG1001 or MKTG2001 |
Semester 2 |
| MKTG3120 Building and Managing Brands |
6 | P MKTG1001 or MKTG2001 |
Semester 1 |
| MKTG3121 Advertising: Creative Principles |
6 | P MKTG1001 or MKTG2001 |
Semester 1 |
Honours year units of study |
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| For the award of the Bachelor of Commerce, Bachelor of Commerce (Liberal Studies) or any other non-Business School degree with Honours in Marketing, students complete an additional honours year of study comprising the following five honours units. | |||
| BUSS4000 Honours in Business |
Note: Department permission required for enrolment |
Semester 1 Semester 2 |
|
| BUSS4001 Business Honours Research Methods |
12 | Semester 1 Semester 2 |
|
| BUSS4602 Marketing Honours A |
12 |
Prerequisites: Students will meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area. |
Semester 1 |
| BUSS4603 Marketing Honours B |
12 | P BUSS4602 Prerequisites: Students will meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area. |
Semester 2 |
| BUSS4004 Business Honours Thesis |
12 | Semester 1 Semester 2 |
|