University of Sydney Handbooks - 2016 Archive

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Marketing coursework programs - Course structures

Course structures

Master of Marketing

To be awarded the Master of Marketing, students complete units of study totalling 60 credit points, comprising:

  • 48 credit points in core units of study; and
  • a 12 credit point research project (two units of study).

Graduate Diploma in Marketing

To be awarded the Graduate Diploma in Marketing, students complete 36 credit points in core units of study.

Graduate Certificate in Marketing

To be awarded the Graduate Certificate in Marketing, students complete 24 credit points in core units of study.

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Core units of study

Students enrolled in the Marketing courses must complete the core units of study as follows:

  • Master's degree: 48 credit points in core units (eight units of study) are completed.
  • Graduate Diploma: 36 credit points (six units of study) in core units of study are completed as detailed in the 'Progression guides’.
  • Graduate Certificate: 24 credit points (four units of study) in core units of study are completed as detailed in the 'Progression guides’

The core units are as follows:

  • MKTG6201 Evaluating Marketing Performance
  • MKTG6202 Decision-Making and Research
  • MKTG6203 Innovative Marketing Strategies
  • MKTG6204 Contemporary Consumer Behaviour
  • MKTG6205 Marketing in the Global Economy
  • MKTG6206 The Regulatory Environment and Ethics
  • MKTG6207 Internal Marketing
  • MKTG6208 Integrated Marketing Communications.

Students complete units of study in a prescribed sequence, as detailed in the Progression guides, to facilitate progressive learning and enrich the group learning experience.

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Research project

For the master's degree, one of the following research projects (comprising two units of study each) is undertaken:


(i) Marketing Consulting Project:

  • MKTG6209 Marketing Consulting Project (Part 1)
  • MKTG6210 Marketing Consulting Project (Part 2)


(ii) International Marketing Project:

  • MKTG6211 International Marketing Project (Part 1)
  • MKTG6212 International Marketing Project (Part 2)
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Accreditation

The Master of Marketing is accredited by the Australian Marketing Institute (AMI). Further information on accreditation can be found on the AMI website.

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