Marketing coursework programs - Progression guides
Progression guides
Master of Marketing
The Master of Marketing involves one calendar year of full-time, intensive study (including two semesters and winter and summer intensive sessions) or two calendar years of part-time study (including four semesters and a winter intensive session in 'Year 2' and the following summer intensive session). Students complete units of study in a prescribed sequence, as detailed in the following tables, to facilitate progressive learning and enrich the group learning experience. Units are taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments while studying.
(i) Full-time study (two semesters plus winter and summer intensive sessions) - commencing in Semester 1
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|||
|---|---|---|---|---|---|---|
| Year 1 |
Semester 1 | MKTG6204 Contemporary Consumer Behaviour |
MKTG6207 Internal Marketing |
MKTG6205 Marketing in the Global Economy |
MKTG6201 Evaluating Marketing Performance |
24 |
| Winter intensive |
MKTG6209 Marketing Consulting Project (Part 1) |
6 | ||||
| Semester 2 | MKTG6203 Innovative Marketing Strategies |
MKTG6202 Decision-Making and Research |
MKTG6208 Integrated Marketing Communications |
MKTG6206 Regulatory Environment and Ethics |
24 | |
| Year 2 | Summer intensive | MKTG6210 Marketing Consulting Project (Part 2) OR MKTG6212 International Marketing Project (Part 2) |
6 | |||
| 60 | ||||||
(ii) Full-time study (two semesters plus winter and summer intensive sessions) - commencing in Semester 2
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|||
|---|---|---|---|---|---|---|
| Year 1 |
Semester 2 | MKTG6203 Innovative Marketing Strategies | MKTG6202 Decision-Making and Research | MKTG6208 Integrated Marketing Communications | MKTG6206 Regulatory Environment and Ethics | 24 |
| Year 2 | Summer intensive |
MKTG6209 Marketing Consulting Project (Part 1) |
6 | |||
| Semester 1 | MKTG6204 Contemporary Consumer Behaviour | MKTG6207 Internal Marketing | MKTG6205 Marketing in the Global Economy | MKTG6201 Evaluating Marketing Performance | 24 | |
| Winter intensive | MKTG6210 Marketing Consulting Project (Part 2) OR MKTG6212 International Marketing Project (Part 2) |
6 | ||||
| 60 | ||||||
(iii) Part-time study (four semesters plus winter and summer intensive sessions) - commencing Semester 1
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|
|---|---|---|---|---|
| Year 1 |
Semester 1 | MKTG6204 Contemporary Consumer Behaviour | MKTG6201 Evaluating Marketing Performance | 12 |
| Semester 2 | MKTG6202 Decision-Making and Research |
MKTG6206 Regulatory Environment and Ethics |
12 | |
| Year 2 | Semester 1 | MKTG6207 Internal Marketing |
MKTG6205 Marketing in the Global Economy |
12 |
| Winter intensive | MKTG6209 Marketing Consulting Project (Part 1) OR MKTG6211 International Marketing Project (Part 1) |
6 | ||
| Semester 2 | MKTG6203 Innovative Marketing Strategies | MKTG6208 Integrated Marketing Communications |
12 | |
| Year 3 | Summer intensive | MKTG6210 Marketing Consulting Project (Part 2) OR MKTG6212 International Marketing Project (Part 2) |
6 | |
| 60 | ||||
(iv) Part-time study (four semesters plus winter and summer intensive sessions) - commencing Semester 2
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|
|---|---|---|---|---|
| Year 1 |
Semester 2 | MKTG6202 Decision-Making and Research | MKTG6206 Regulatory Environment and Ethics | 12 |
| Year 2 | Semester 1 | MKTG6204 Contemporary Consumer Behaviour | MKTG6201 Evaluating Marketing Performance | 12 |
| Semester 2 | MKTG6203 Innovative Marketing Strategies | MKTG6208 Integrated Marketing Communications | 12 | |
| Year 3 | Summer intensive | MKTG6209 Marketing Consulting Project (Part 1) OR MKTG6211 International Marketing Project (Part 1) |
6 | |
| Semester 1 | MKTG6207 Internal Marketing | MKTG6205 Marketing in the Global Economy | 12 | |
| Winter intensive | MKTG6210 Marketing Consulting Project (Part 2) OR MKTG6212 International Marketing Project (Part 2) |
6 | ||
| 60 | ||||
Graduate Diploma in Marketing
Students complete units of study in a prescribed sequence, to facilitate progressive learning and enrich the group learning experience. Units are taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments. The following tables illustrate course progression examples for students enrolled in the Graduate Diploma in Marketing.
(i) Full-time study - commencing in Semester 1
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|||
|---|---|---|---|---|---|---|
| Year 1 |
Semester 1 | MKTG6204 Contemporary Consumer Behaviour |
MKTG6207 Internal Marketing |
MKTG6205 Marketing in the Global Economy |
MKTG6201 Evaluating Marketing Performance |
24 |
| Semester 2 | MKTG6202 Decision-Making and Research |
MKTG6206 Regulatory Environment and Ethics |
12 | |||
| 36 | ||||||
(ii) Full-time study - commencing in Semester 2
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|||
|---|---|---|---|---|---|---|
| Year 1 |
Semester 2 | MKTG6202 Decision-Making and Research | MKTG6208 Integrated Marketing Communications |
MKTG6203 Innovative Marketing Strategies |
MKTG6206 Regulatory Environment and Ethics | 24 |
| Year 2 | Semester 1 | MKTG6204 Contemporary Consumer Behaviour |
MKTG6201 Evaluating Marketing Performance | 12 | ||
| 36 | ||||||
(iii) Part-time study - commencing in Semester 1
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|
|---|---|---|---|---|
| Year 1 |
Semester 1 | MKTG6204 Contemporary Consumer Behavior | MKTG6201 Evaluating Marketing Performance | 12 |
| Semester 2 | MKTG6202 Decision-Making and Research |
MKTG6206 Regulatory Environment and Ethics |
12 | |
| Year 2 | Semester 1 | MKTG6207 Internal Marketing |
MKTG6205 Marketing in the Global Economy |
12 |
| 36 | ||||
(iv) Part-time study - commencing in Semester 2
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|
|---|---|---|---|---|
| Year 1 |
Semester 2 | MKTG6202 Decision-Making and Research | MKTG6206 Regulatory Environment and Ethics | 12 |
| Year 2 | Semester 1 | MKTG6204 Contemporary Consumer Behavior | MKTG6201 Evaluating Marketing Performance | 12 |
| Semester 2 | MKTG6208 Integrated Marketing Communications |
MKTG6203 Innovative Marketing Strategies |
12 | |
| 36 | ||||
Upon successful completion of this course, students may be eligible to upgrade to the Master of Marketing with credit for all units of study completed.
Graduate Certificate in Marketing
Students complete units of study in a prescribed sequence, to facilitate progressive learning and enrich the group learning experience. Units are taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments. The following tables illustrate course progression examples for students enrolled in the Graduate Certificate in Marketing.
(i) Full-time study - commencing in Semester 1
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|||
|---|---|---|---|---|---|---|
| Year 1 |
Semester 1 | MKTG6204 Contemporary Consumer Behaviour |
MKTG6207 Internal Marketing |
MKTG6205 Marketing in the Global Economy |
MKTG6201 Evaluating Marketing Performance | 24 |
(ii) Full-time study - commencing in Semester 2
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|||
|---|---|---|---|---|---|---|
| Year 1 |
Semester 2 | MKTG6202 Decision-Making and Research | MKTG6206 Regulatory Environment and Ethics | MKTG6208 Integrated Marketing Communications | MKTG6203 Innovative Marketing Strategies | 24 |
(iii) Part-time study - commencing in Semester 1
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|
|---|---|---|---|---|
| Year 1 | Semester 1 | MKTG6204 Contemporary Consumer Behaviour |
MKTG6201 Evaluating Marketing Performance |
12 |
| Semester 2 | MKTG6202 Decision-Making and Research |
MKTG6206 Regulatory Environment and Ethics |
12 | |
| 24 | ||||
(iv) Part-time study - commencing in Semester 2
| YEAR |
SESSION |
UNITS OF STUDY |
CREDIT POINTS |
|
|---|---|---|---|---|
| Year 1 |
Semester 2 | MKTG6202 Decision-Making and Research | MKTG6206 Regulatory Environment and Ethics | 12 |
| Year 2 | Semester 1 | MKTG6204 Contemporary Consumer Behavior | MKTG6201 Evaluating Marketing Performance |
12 |
| 24 | ||||
Upon successful completion of this course, students may be eligible to upgrade to the Graduate Diploma or Master of Marketing with credit for all units of study completed.