Marketing
The units of study listed in the following table are those available for the current year. Students may also include any units of study, which are additional to those currently listed, which appear under these subject areas in the Business School handbook/website in subsequent years (subject to any prerequisite or prohibition rules).
Timetabling information for the current year is available on the Business School website. Students should note that units of study are run subject to demand.
Errata
| Item | Errata | Date |
|---|---|---|
| 1. |
The following unit has been cancelled for the November intensive session: MKTG6013 International and Global Marketing |
30/4/2019 |
Table of postgraduate units of study: Commerce
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Marketing |
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| Achievement of a specialisation in Marketing requires 30 credit points from this table comprising: | |||
| (i) 6 credit points in foundational units of study | |||
| (ii) 6 credit points in compulsory units of study | |||
| (iii) 18 credit points in elective units of study. | |||
Units of study for the specialisation |
|||
Foundational unit of study |
|||
| MKTG5001 Marketing Principles |
6 | Semester 1 Semester 2 |
|
Compulsory units of study |
|||
| MKTG6007 Consumer Behaviour |
6 | P MKTG5001 |
Semester 1 Semester 2 |
Elective units of study |
|||
| CLAW6032 Regulating Innovation and Distribution |
6 | Semester 2 |
|
| MKTG6001 Marketing Research Concepts |
6 | Semester 1 |
|
| MKTG6003 Marketing Strategy |
6 | P MKTG5001 |
Semester 2 |
| MKTG6004 New Product Development |
6 | P MKTG5001 |
Semester 1 Semester 2 |
| MKTG6005 Marketing Communications |
6 | P MKTG5001 |
Intensive March |
| MKTG6006 Creative Communications in Marketing |
6 | P MKTG5001 |
Intensive September |
| MKTG6013 International and Global Marketing |
6 | P MKTG5001 |
Intensive November Semester 1 Semester 2 |
| MKTG6015 Digital and Social Media Marketing |
6 | P MKTG5001 |
Semester 2 |
| MKTG6016 Brand Management |
6 | P MKTG5001 |
Semester 1 |
| MKTG6018 Customer Analytics and Relationship Management |
6 | Semester 1 Semester 2 |
|
| MKTG6020 Business Marketing |
6 | P MKTG5001 |
Semester 1 |
| MKTG6104 The Psychology of Business Decisions |
6 | N MKTG5002 |
Semester 2 |