University of Sydney Handbooks - 2017 Archive

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Marketing coursework programs - Progression guides

Progression guides

Master of Marketing

The Master of Marketing involves one calendar year of full-time, intensive study (including two semesters and winter and summer intensive sessions) or two calendar years of part-time study (including four semesters and a winter intensive session in 'Year 2' and the following summer intensive session). Students complete units of study in a prescribed sequence, as detailed in the following tables, to facilitate progressive learning and enrich the group learning experience. Units are taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments while studying.


(i) Full-time study (two semesters plus winter and summer intensive sessions) - commencing in Semester 1

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 1 MKTG6204 Contemporary Consumer Behaviour
MKTG6207 Internal Marketing
MKTG6205 Marketing in the Global Economy
MKTG6201 Evaluating Marketing Performance
24
Winter intensive

MKTG6209 Marketing Consulting Project (Part 1)
OR
MKTG6211 International Marketing Project (Part 1)

6
Semester 2 MKTG6203 Innovative Marketing Strategies
MKTG6202 Decision-Making and Research
MKTG6208 Integrated Marketing Communications
MKTG6206 Regulatory Environment and Ethics
24
Year 2 Summer intensive MKTG6210 Marketing Consulting Project (Part 2)
OR
MKTG6212 International Marketing Project (Part 2)
6
  60


(ii) Full-time study (two semesters plus winter and summer intensive sessions) - commencing in Semester 2

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 2 MKTG6203 Innovative Marketing Strategies MKTG6202 Decision-Making and Research MKTG6208 Integrated Marketing Communications MKTG6206 Regulatory Environment and Ethics 24
Year 2 Summer intensive

MKTG6209 Marketing Consulting Project (Part 1)
OR
MKTG6211 International Marketing Project (Part 1)

6
Semester 1 MKTG6204 Contemporary Consumer Behaviour MKTG6207 Internal Marketing MKTG6205 Marketing in the Global Economy MKTG6201 Evaluating Marketing Performance 24
Winter intensive MKTG6210 Marketing Consulting Project (Part 2)
OR
MKTG6212 International Marketing Project (Part 2)
6
  60


(iii) Part-time study (four semesters plus winter and summer intensive sessions) - commencing Semester 1

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 1 MKTG6204 Contemporary Consumer Behaviour MKTG6201 Evaluating Marketing Performance 12
Semester 2 MKTG6202 Decision-Making and Research
MKTG6206 Regulatory Environment and Ethics
12
Year 2 Semester 1 MKTG6207 Internal Marketing
MKTG6205 Marketing in the Global Economy
12
Winter intensive MKTG6209 Marketing Consulting Project (Part 1)
OR
MKTG6211 International Marketing Project (Part 1)
6
Semester 2 MKTG6203 Innovative Marketing Strategies MKTG6208 Integrated Marketing Communications
12
Year 3 Summer intensive MKTG6210 Marketing Consulting Project (Part 2)
OR
MKTG6212 International Marketing Project (Part 2)
6
  60


(iv) Part-time study (four semesters plus winter and summer intensive sessions) - commencing Semester 2

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 2 MKTG6202 Decision-Making and Research MKTG6206 Regulatory Environment and Ethics 12
Year 2 Semester 1 MKTG6204 Contemporary Consumer Behaviour MKTG6201 Evaluating Marketing Performance 12
Semester 2 MKTG6203 Innovative Marketing Strategies MKTG6208 Integrated Marketing Communications 12
Year 3 Summer intensive MKTG6209 Marketing Consulting Project (Part 1)
OR
MKTG6211 International Marketing Project (Part 1)
6
Semester 1 MKTG6207 Internal Marketing MKTG6205 Marketing in the Global Economy 12
Winter intensive MKTG6210 Marketing Consulting Project (Part 2)
OR
MKTG6212 International Marketing Project (Part 2)
6
  60

Graduate Diploma in Marketing

Students complete units of study in a prescribed sequence, to facilitate progressive learning and enrich the group learning experience. Units are taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments. The following tables illustrate course progression examples for students enrolled in the Graduate Diploma in Marketing.

(i) Full-time study - commencing in Semester 1

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 1 MKTG6204 Contemporary Consumer Behaviour 
MKTG6207 Internal Marketing
MKTG6205 Marketing in the Global Economy
MKTG6201 Evaluating Marketing Performance
24
Semester 2 MKTG6202 Decision-Making and Research
MKTG6206 Regulatory Environment and Ethics
12
  36


(ii) Full-time study - commencing in Semester 2

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 2 MKTG6202 Decision-Making and Research MKTG6208 Integrated Marketing Communications
MKTG6203 Innovative Marketing Strategies
MKTG6206 Regulatory Environment and Ethics 24
Year 2 Semester 1 MKTG6204 Contemporary Consumer Behaviour
MKTG6201 Evaluating Marketing Performance 12
  36


(iii) Part-time study - commencing in Semester 1

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 1 MKTG6204 Contemporary Consumer Behaviour MKTG6201 Evaluating Marketing Performance 12
Semester 2 MKTG6202 Decision-Making and Research
MKTG6206 Regulatory Environment and Ethics
12
Year 2 Semester 1 MKTG6207 Internal Marketing
MKTG6205 Marketing in the Global Economy
12
  36


(iv) Part-time study - commencing in Semester 2

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 2 MKTG6202 Decision-Making and Research  MKTG6206 Regulatory Environment and Ethics 12
Year 2 Semester 1 MKTG6204 Contemporary Consumer Behaviour MKTG6201 Evaluating Marketing Performance 12
Semester 2 MKTG6208 Integrated Marketing Communications
MKTG6203 Innovative Marketing Strategies
12
  36

Upon successful completion of this course, students may be eligible to upgrade to the Master of Marketing with credit for all units of study completed.

Graduate Certificate in Marketing

Students complete units of study in a prescribed sequence, to facilitate progressive learning and enrich the group learning experience. Units are taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments. The following tables illustrate course progression examples for students enrolled in the Graduate Certificate in Marketing.


(i) Full-time study - commencing in Semester 1

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 1 MKTG6204 Contemporary Consumer Behaviour
MKTG6207 Internal Marketing
MKTG6205 Marketing in the Global Economy
MKTG6201 Evaluating Marketing Performance 24


(ii) Full-time study - commencing in Semester 2

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 2 MKTG6202 Decision-Making and Research MKTG6206 Regulatory Environment and Ethics MKTG6208 Integrated Marketing Communications MKTG6203 Innovative Marketing Strategies 24


(iii) Part-time study - commencing in Semester 1

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1 Semester 1 MKTG6204 Contemporary Consumer Behaviour
MKTG6201 Evaluating Marketing Performance
12
Semester 2 MKTG6202 Decision-Making and Research
MKTG6206 Regulatory Environment and Ethics
12
  24


(iv) Part-time study - commencing in Semester 2

 

YEAR
SESSION
UNITS OF STUDY
CREDIT POINTS
Year 1
Semester 2 MKTG6202 Decision-Making and Research MKTG6206 Regulatory Environment and Ethics 12
Year 2 Semester 1 MKTG6204 Contemporary Consumer Behaviour MKTG6201 Evaluating Marketing Performance
12
  24

Upon successful completion of this course, students may be eligible to upgrade to the Graduate Diploma or Master of Marketing with credit for all units of study completed.