This core unit hones writing skills as a foundation for all forms of media production. Students are introduced to the elements of journalistic style, the processes of news, and the skills of interviewing and research. While the unit focuses on news and writing, it will be useful for any field that deals with the media, such as PR and communication management.

This unit introduces the fundamentals of strategic social media use for professional and organisational communication, media practice and cultural production. It aims to equip students with the knowledge and skills to become competent, ethical social media communicators and to critically analyse social media forms, services and cultures. Students will explore online, mobile and locative platforms for interacting with audiences, publics and online communities, including professional networks.

MECO6902 will introduce students to key legal and ethical issues relevant to journalism and the professional fields of public communication. Students will be given an introductory survey of the main ethical theories in Western thought to establish a framework within which to examine specific ethical issues that relate to media systems. They will also be introduced to the structure of Australia's legal system in comparison with other legal systems, and explore selected law, regulation and policy issues.

This core unit of study in the Master of Media Practice takes an international media focus, developing knowledge of a wide range of media contexts in both the global South and global North. Drawing on comparative media theories, it enables students to map, analyse and debate similarities and differences in media markets, management and regulatory arrangements, professional media practices, and user cultures, to enhance graduate employability across global labour markets. Students are equipped to critically examine disparities in media access and infrastructure, emergent mechanisms of media governance, and debates about the role of media professionals in social progress across world regions.

This unit requires students to commence the conduct of their own research projects under the supervision of a member of staff and write a dissertation of 12000 words (completed in the second semester of enrolment in MECO6905). In some cases these projects will give students the opportunity to extend lines of enquiry suggested by units of study already completed for the degree. In other cases, students may have an interest in an area not covered by the coursework programs offered during their candidature that can be developed as a supervised project.

This unit requires completion of a dissertation of 12000 words, begun in the previous semester. Together with MECO6904, the unit allows students to conduct their own research projects under the supervision of a member of staff.

This Department of Media and Communications (MECO) capstone unit of study offers Master degree students a placement with a host organisation, for 20 days (140 hours), in roles related to their degree. Internships provide work-integrated learning opportunities to enhance employability. Typical placement tasks include multi-media content creation, social media communication, digital media design and engagement, public relations and client-facing media, editing and publishing, health promotion and marketing.

This is a project-based capstone unit focusing on specific publication and project outcomes. It builds on knowledge, techniques, professionalism and skills acquired by students who have satisfactorily completed the prerequisite units, and further opportunity to enhance that knowledge, and practice those skills. Students will produce a substantial factual video or TV project and experience many facets of production and problem solving encountered in delivering a major media project in a convergent production environment.

This capstone unit is designed for students' final semester of study, providing them with the opportunity to apply learning from their degree to the completion of a researched project relevant to their career goals. Working with the coordinator, students choose an academic essay, industry report, media campaign or journalism project. Learning is supported by training in literature reviewing and data collection, research methods, project planning and independent consultations.

This capstone unit is designed for students completing a second master's degree in the Media and Communications area at Sydney. This unit provides students with the opportunity to apply learning from their degree to the completion of a researched project relevant to their career goals. Working with the coordinator, students choose an academic essay, industry report, media campaign or journalism project. Learning is supported by training in literature reviewing and data collection, research methods, project planning and independent consultations.

This is a project-based capstone unit focusing on specific publication and project outcomes. It builds on knowledge, techniques, professionalism and skills acquired by students who have satisfactorily completed the prerequisite units, and further opportunity to enhance that knowledge, and practice those skills. Students will produce a substantial audio media project and experience many facets of production and problem solving encountered in delivering a major media project in a convergent production environment.

Media Relations provides students with practical experience in seeking media coverage for a specific issue on behalf of a non-profit organisation. It requires students to research, design, present, implement and evaluate a communication plan, and to develop key tactical elements including media releases for distribution across multi-media platforms.

This core unit of study analyses corporate communication strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communication tactics, specifically its annual reports and other marketing collateral. The unit will equip students to determine the effectiveness of the organisation's communication with stakeholders and strategic publics including customers, employees, environmental groups, governments and shareholders.

The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.

Effective communication of financial and business information stems from an understanding of how corporations should communicate and the environment in which they operate. This course links public relations theory with the practice areas of financial communication and investor relations. It combines an understanding of how investment markets work from a communications perspective with how to communicate with key stakeholders such as the media, investment community, shareholders and consumers of financial products.

This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.

This unit analyses the relationship between professional communication and public opinion. It focuses on theories of influence and persuasion in the context of the development of policy, and how these are reflected in the public sphere. It develops the notion of the public sphere as represented by Habermas, Fraser, Schudson and others, focusing in particular on the transformation of the public sphere in terms of postmodern public relations.

Making Magazines explores practical and theoretical aspects of contemporary magazine culture. Students work in small groups to conceive, plan, write and design a small 'dummy' (prototype) magazine using InDesign software. The unit emphasises writing, editing and design rather than marketing, although students will learn the importance of producing a magazine for the commercial media landscape.

In this unit, we read many features and texts about features. We consider why features are valuable and how to find newsworthy ideas. Students learn how to gather materials, attribute their sources and structure their research into a compelling story. Students learn why scenes are important and how to write them well. We discuss ethics, develop the skill of 'straightforwardness,' and examine the burgeoning mode of multimedia features. Students learn how to pitch ideas and pursue publication, and they workshop drafts with their peers. By the end of the semester, students have written several pitches, two polished features and two reflections about the ways those features took shape.

This unit introduces key concepts in health communication. Students will explore micro- and macro-level theories of health (behaviour) communication that inform the design and implementation of health communication campaigns, planned and unplanned effects of communication campaigns, and the evaluation of such campaigns. It aims to give students a critical and practical understanding of theory and research concerning the role of communication in health promotion efforts.

This unit will give students a grounding in reporting for Television Journalism as well as Video for online publication from the idea to final story. Students will learn how to record video using professional standard equipment. Students will also learn how to script and edit sound and vision for Television reporting packages. Students will learn about production planning - including multi-camera Television Studio operations - as well as the ethical and legal considerations which underpin current multimedia and convergent working environments.

This unit introduces students to writing and reporting for online news and information services, with a focus on web, social media and mobile delivery. It is a practical unit involving writing exercises in different genres, including feature and opinion pieces. Students will also examine theoretical issues in social journalism and convergent media publishing. They will be encouraged to blog their work, developing basic skills in text, image and audio-visual production for the web, social media and mobile platforms.

This unit of study introduces key concepts in leadership communication. Students will explore various structures of organisations and how those structures affect the flow of communication within workplaces. Upon the completion of the unit, students will develop their understanding of key concepts in leadership communication and apply them to analyse communication problems. Students will also be able to offer well-grounded criticism on selected communication and decision-making issues.

This unit introduces students to the systems, regulation and uses of Chinese media. Designed for all students, with or without knowledge of the Chinese language, it draws on theories and concepts of global media studies for understanding situations in mainland China, Taiwan, Hong Kong, and Chinese communities in other countries. Implications of media uses by the Chinese authorities, professionals, and ordinary citizens, in the context of globalized communication, are discussed with regard to a range of media, including the Internet.

Publication design focuses on the design and production of magazines and other small-scale publications in print and online form. The unit of study explores the visual language of contemporary magazines and introduces students to basic design principles. Students learn about the complex interplay of text, image and sequence occurring in magazine design through the practical experience of creating their own publication using Adobe InDesign software. The unit links creative design processes to current digital and print practice.

Social Issues Marketing integrates marketing concepts with other approaches to influence behaviours that benefit individuals and communities. Examples include smoking cessation, HIV prevention and recycling. Key elements include research, theory, competition and segmentation. This unit builds students' knowledge of how social issues marketing can be used to facilitate behaviour change and improve social outcomes, including health, environment, economic and education programs. It will include how to design, manage and communicate social and behaviour change programs in Australia and internationally.

Interviewing covers a range of styles from the performative to the investigative and is a fundamental skill for media work and much scholarly research. This unit will introduce students to interview research, design and practice for both media and academic outlets. Students will examine best practice examples of a range of interview approaches and techniques, as well as delivering a substantial interview project.

This unit will develop students' knowledge of key research methods used in media, communications and digital cultures research. Students will be introduced to a range of research techniques and methods, including quantitative, qualitative and mixed methods, and will have the opportunity to reflect critically on these methods through practitioner presentations and directed discussion. The assessment tasks will help students develop their skills to design and undertake a supervised research dissertation and enhance their abilities as researchers and practitioners.

This unit gives students an advanced understanding of the foundational traditions in communications, media, and digital cultures. It relates these traditions to contemporary innovations, rethinking ideas to grasp current and future media and communications forms, practices, structures, and meanings. The unit features detailed reading and analysis of key ideas, texts, thinkers, and contexts.

Podcasting is a genre of audio production, distribution and consumption with its own aesthetics and values. It is influenced by but distinct from broadcast radio. In this unit students will learn to produce documentary-style audio stories, learning practical skills necessary for working in audio and producing podcasts for various media industries.

Most businesses and institutions are building online communities in order to strategically engage their workers, audiences, consumers or publics. Community management is a critical aspect of communications, market intelligence, marketing and innovation. This unit investigates how those communities are scoped, fostered, facilitated, and governed to provide mutual benefit for host organisations and members. The unit will develop theoretical knowledge of community dynamics, deployment, ethics and governance, and practical skills in strategy, analysis, moderation and facilitation. Students will evaluate existing communities and create strategic plans for community development.

The aim of this unit of study is to equip you with a conceptual understanding and technical expertise in the use of digital effects for film and video projects. You will be introduced to the use of software programs such as Adobe After Effects to explain how moving images can be transformed over time in combination with text, masks, animation, filters, effects and sound. You will learn how to author in After Effects through an intensive series of tutorials film/video screenings and practical studio workshops. This will culminate in the production of a studio project. The project is to be developed in consultation with an academic adviser.

Digital games and other playable media such as mobile and mixed reality devices are increasingly prominent in today’s mediascapes. This unit of study critically examines the aesthetics, politics and everyday uses of these emerging cultural technologies. It draws on new media studies, game studies and digital cultures to explore themes such as the complication of leisure and work spaces, new media industries, gamification, playbour, and virtual and augmented reality.

Asia is fast becoming the centre of new developments in the mass media. Focusing on East and Southeast Asia, this unit will introduce major regional trends in film and television, differences in media systems, and cross-cultural understandings of Asian media. Particular focus will be on the analysis of feature films and television from Japan, Korea, Indonesia, Thailand and/or China, and on pan-Asian developments. These analyses will include discussions of the social, cultural and political roles of media.

This unit examines the development and challenges of media industries in East Asia; Japan, South Korea, Taiwan, Hong Kong SAR, and China. It takes a broad comparative approach to identify political, economic, social, cultural and technological factors that affect the industries in this dynamic region. The unit covers various aspects of old and new media in the region, such as development and transformation of media industries, state regulation and policy, and the implications of the emergence of new communications technologies.

This unit examines cultural policy across a range of sectors such as museums and heritage, the arts, media, and the cultural industries. It will provide theoretical perspectives and practical insight into policy formation processes in Australia and internationally. The multiple actors and rationales that shape policy and ground claims for its relevance amid social change and cultural diversity are considered. Students learn how to analyse policies in relation to the institutional, social and political contexts of their emergence.

In today's globalised and multicultural societies, cross-cultural communication is common enough. Even so, it continues to be a challenge, both for people who engage in cross-cultural communication on a daily basis, and for researchers trying to describe and understand it. In this unit of study we will consider a variety of discourse-analytic approaches to studying cross-cultural communication, including conversation analysis, speech act theory, interactional sociolinguistics, the ethnography of communication, and critical discourse analysis. In our analyses of actual samples of cross-cultural communication we will pay particular attention to the social positioning of participants in an interaction, and the ways how social relationships (particularly of power and intimacy) between participants are reflected in their linguistic practices. The unit will end with exploring applied perspectives, particularly on cross-cultural communication in educational, courtroom and workplace interactions.

"Sexy, healthy and 100% Australian-owned!" This unit examines linguistic approaches to media discourse. The language of news texts and television series will form a special focus of the unit, along with how images are used to construe meaning. We will explore general aspects of media institutions (news and television), the ways in which social identities are constructed in the media, differences between the language of various types of media texts, the rhetoric of persuasion and the discourses of popular culture.

This unit examines media representations of conflict and their influence on the behaviour of those involved. It introduces creative ways for journalists, media development workers and media activists to apply principles of conflict resolution. Students diagnose 'war journalism' and 'peace journalism', and analyse conflict in a journalism context. Theories of news and concepts of objectivity and responsibility are critically explored. Students gain practical skills in peace journalism and media activism as well as devising peace journalism interventions in conflict-affected areas.

This unit examines theories of consumption in regards to cultural and media products and practices, with a specific focus on gender. Drawing upon a wide range of feminist media and cultural theories, we will critically analyse different forms of belonging and identity that are created through these practices. We will also pay close attention to the critiques of globalisation and consumption, theories of the 'citizen consumer' and the realities of geo-political and economic inequalities that underpin many forms of consumption.

This elective is designed for international postgraduates who are new to study in an English language university. It supports the development of study, research, and critical thinking abilities, spoken English and academic language. Knowledge acquired in this unit will strengthen written and spoken English to help meet the standards necessary for successful completion of FASS Masters by coursework degrees. It is recommended that this elective be taken during your first semester.

This elective supports development of skills in critical analysis, writing in different genres, research, presentation, and developing individual scholarly 'voice'. While valuable for all commencing postgraduates, it is of particular benefit to those returning to academia after an extended break, or for International students wishing to orient themselves to local standards of practice for academic communication. This unit is structured to have additional seminars and lectures early in the semester and fewer later in the semester so students have the opportunity to apply new skills to all their coursework. The unit is ideally taken in the first semester of study.

This unit introduces theories of professional writing with a specific focus on composing in the workplace. Students will develop abilities in analysing, writing, revising, and delivering workplace texts, both print and multimedia. By examining and discussing a range of actual workplace documents, from emails to websites, students will gain a broader understanding of the rhetorical principles and ethical responsibilities inherent in professional writing practice. They will improve their ability to negotiate the relationships, tensions, and politics that influence workplace writing contexts.

This unit introduces practical techniques for editing workplace documents for increased clarity and effectiveness. Applying theories and principles of visual rhetoric, students will learn how to improve the readability and reception of workplace texts according to audience conventions and expectations. By analysing actual workplace documents, students will develop their critical reading abilities and gain a better understanding of how to edit texts for word economy, improved design and layout, and inclusive language. Editing print texts for digital or oral presentation will also be emphasised.

This unit will focus on media coverage of political campaigns and politics in America. It will look at the role of the media in American society in shaping debates and also the power of the American media globally. The impact of the internet on American journalism will be discussed as will the future of the media.

The US has long pursued and maintained relations with countries in the Indo-Pacific. This unit will explore the history of US involvement in the region, including key turning points, actors, and policy debates from the China trade of the early 1800s to American colonization of the Philippines to twenty-first century conflicts involving tariffs and naval exercises. Students will examine a variety of questions about imperialism, immigration, trade, and military force through the perspectives of state actors, business owners, consumers, and labourers in the Indo-Pacific. In doing so, students will build analytical skills and bring historical perspectives to contemporary challenges.