Marketing
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Marketing |
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Honours in Marketing |
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| Achievement of Honours in Marketing requires 48 of credit points from this table including: | |||
| (i) 48 credit points of 4000-level core units. | |||
Marketing major |
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| Achievement of a major in Marketing requires 48 credit points from this table including: | |||
| (i) 12 credit points of 1000-level units | |||
| (ii) 12 credit points of 2000-level units | |||
| (iii) 6 credit points of 3000-level units | |||
| (iv) 18 credit points of 3000-level selective units. | |||
Marketing minor |
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| Achievement of a minor in Marketing requires 36 credit points from this table including: | |||
| (i) 12 credit points of 1000-level core units | |||
| (ii) 12 credit points of 2000-level core units | |||
| (iii) 12 credit points of 3000-level selective units. | |||
Units of study |
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| The relevant units of study are listed below. | |||
1000-level units of study |
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Core |
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| MKTG1001 Marketing Principles |
6 |
The Intensive January and July sessions of this unit are only available to Study Abroad students. All other students should enrol in the Semester 1 and Semester 2 sessions. |
Intensive January Intensive July Semester 1 Semester 2 |
| MKTG1002 Marketing Research |
6 | P MKTG1001 For students commencing from 2018 only. For pre-2018 continuing students, this unit cannot be taken in replacement of MKTG2113. |
Semester 1 Semester 2 |
2000-level units of study |
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Core |
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| MKTG2112 Consumer Behaviour |
6 | P MKTG1001 |
Semester 1 Semester 2 |
| MKTG2113 Marketing Insights |
6 | P MKTG1001 and MKTG1002 |
Semester 1 |
3000-level units of study |
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Core (major only) |
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| MKTG3600 Marketing in Practice |
6 | A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001, MKTG2112, MKTG2113 This unit should only be undertaken by students in their final semester of the Marketing major. |
Semester 1 |
Selective |
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| MKTG3110 Digital Marketing |
6 | P MKTG1001 |
Semester 1 |
| MKTG3112 Marketing Communications |
6 | P MKTG1001 |
Semester 2 |
| MKTG3114 New Products Marketing |
6 | P MKTG1001 |
Semester 2 |
| MKTG3116 International Marketing |
6 | P MKTG1001 |
Semester 1 |
| MKTG3118 Marketing Strategy and Planning |
6 | P MKTG1001 |
Semester 2 |
| MKTG3120 Building and Managing Brands |
6 | P MKTG1001 |
Semester 2 |
| MKTG3121 Advertising: Creative Principles |
6 | P MKTG1001 |
Semester 1 |
| MKTG3123 Strategic Social Marketing |
6 | P MKTG1001 |
Semester 1 |
4000-level units of study |
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Core |
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| BUSS4000 Honours in Business |
P BUSS4001 AND 2 x Honours coursework units in the specialisation area ((BUSS4112 and BUSS4113) or (BUSS4212 and BUSS4213) or (BUSS4312 and BUSS4313) or (BUSS4412 and BUSS4413) or (BUSS4512 and BUSS4513) or (BUSS4612 and BUSS4613) or (BUSS4712 and BUSS4713) or (BUSS4812 and BUSS4813)). C BUSS4104 Note: Department permission required for enrolment |
Semester 1 Semester 2 |
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| BUSS4001 Business Honours Research Methods |
12 | P Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area |
Semester 1 |
| BUSS4612 Marketing Honours A |
6 | P Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area C BUSS4001; BUSS4613 |
Semester 1 |
| BUSS4613 Marketing Honours B |
6 | P Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area C BUSS4001; BUSS4612 |
Semester 1 |
| BUSS4104 Business Honours Thesis |
24 | P BUSS4001 + 2 x Honours coursework units in the specialisation area C BUSS4000 |
Semester 2 |