Strategic Public Relations
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Strategic Public Relations |
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| Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including a minimum of 12 credit points of core units of study and a maximum of 12 credit points of elective units of study. | |||
| Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study. | |||
| With the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study table. | |||
| Candidates for the Master of Strategic Public Relations are required to complete 72 credit points, including 24 credit points of core units of study, a maximum of 42 credit points of elective units of study and at least 6 credit points of capstone units of study.. | |||
| With the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table, including a maximum of 6 credit points from units of study offered by other faculties. | |||
Core |
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| MECO6908 Strategy Selection in Corporate PR |
6 | Semester 1 |
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| MECO6909 Crisis Communication |
6 | Semester 1 |
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| MECO6912 Political Public Relations |
6 | Semester 2 |
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| MECO6913 Public Opinion, Policy and Public Sphere |
6 | Semester 2 |
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Elective |
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| GOVT6159 Emotions, Agenda Setting, and Public Policy |
6 | Semester 1 |
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| GOVT6316 Policy Making, Power and Politics |
6 | Semester 1 Semester 2 |
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| INFS5001 Project Management |
6 | N INFS6014 |
Intensive January Semester 1 Semester 2 |
| INFS6015 Business Process Management |
6 | Semester 2 |
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| MECO6900 News Writing |
6 | Semester 1 Semester 2 Summer Main |
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| MECO6901 Media Relations |
6 | Semester 2 |
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| MECO6902 Legal and Ethical Issues in Media Practice |
6 | Semester 2 |
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| MECO6911 Financial and Investor Communication |
6 | Semester 1 |
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| MECO6919 Health Communication |
6 | Semester 1 |
|
| MECO6924 Television and Video Journalism |
6 | C MECO6900 |
Semester 1 |
| MECO6926 International Media Practice |
6 | Semester 1 |
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| MECO6927 Organisational Communication |
6 | Semester 2 |
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| MECO6930 Publication Design |
6 | Semester 1 Semester 2 |
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| MECO6934 Social Marketing |
6 | Semester 2b |
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| MECO6936 Social Media Communication |
6 | Semester 1a |
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| MECO6938 The Interview |
6 | Semester 1a |
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| MECO6939 Research Methods |
6 |
Note: Department permission required for enrolment |
Semester 1 |
| MECO6940 Theoretical Traditions and Innovations |
6 |
Note: Department permission required for enrolment |
Semester 1 |
| MECO6941 Podcasting |
6 | Semester 2 |
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| MECO6942 Managing Social Media Communities |
6 | Intensive January Semester 1b |
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| SCLG6901 Citizenship Rights and Social Movements |
6 | N SCWK6901 This unit is delivered at the University of Sydney. |
Semester 1 |
| FASS7001 Academic English for Postgraduates |
6 | Semester 1 Semester 2 |
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| FASS7002 Critical Thinking and Persuasive Writing |
6 | Semester 1 Semester 2 |
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| WRIT6000 Professional Writing |
6 | Semester 2 |
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| WRIT6001 Professional Editing |
6 | Semester 1 |
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| USSC6920 US Media: Politics, Culture, Technology |
6 | Intensive July |
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Capstone |
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| MECO6904 Dissertation Part 1 |
6 | P 24 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables C MECO6939 N MECO6928 or MECO6935 Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| MECO6905 Dissertation Part 2 |
6 | P 48 credit points, including MECO6904 from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6928 or MECO6935 Note: Department permission required for enrolment |
Semester 1 Semester 2 |
| MECO6928 Media and Communication Internship |
6 | P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6904 or MECO6905 or MECO6935 Note: Department permission required for enrolment |
Intensive December Intensive June Semester 1 Semester 2 |
| MECO6932 Advanced Media Project |
6 | P 48 credit points including MECO6900 and (MECO6924 or MECO6925 or MECO6941) N MECO6928 or MECO6904 or MECO6905 or MECO6935 Note: Department permission required for enrolment Open to Masters' students only |
Semester 1 Semester 2 |
| MECO6935 Professional Project |
6 | P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6904 or MECO6905 or MECO6928 or MECO6939 |
Semester 1 Semester 2 |