University of Sydney Handbooks - 2016 Archive

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Subject areas


The staff in the Discipline of Marketing use various methods in their research, including qualitative, experimental, and quantitative approaches. The primary areas of research in the discipline reflect the particular interests and expertise of staff. The substantial research areas include the following:

Consumer behaviour
  • children and consumption
  • consumer adoption processes; identity negotiation; learning
  • consumption of sporting events; symbolism; systems
  • cross cultural consumer behaviour
  • culture and consumption
  • cultural and consumption transitions
  • environmental psychology
  • gender and consumption
  • in-store promotions
  • religion and consumption
  • self concept and persuasion
  • social class and segmentation
  • store layout and design
  • technology and learning
  • the role of habit in consumption
  • voluntary lifestyle transition
Strategic marketing
  • brand building
  • business to business marketing
  • corporate and marketing strategy
  • entrepreneurship
  • firm capabilities and marketing strategy
  • marketing metrics
  • networks and relationships in business markets
  • pharmaceutical marketing
International marketing
  • international entrepreneurship
  • international partnerships and alliances
  • international strategy
Further enquiries

Associate Professor Teresa Davis
Postgraduate Coordinator (Research)
T +61 2 9351 8781