Marketing

This section outlines the Master of Marketing and the Graduate Certificate in Marketing offered by the University of Sydney Business School.

 

Course	Master of Marketing	Graduate Certificate in Marketing
CRICOS code	062970C	023940K
Course abbreviation	MMktg	GradCertMktg
Credit points required for completion	60	24
Duration (minimum)	1 calendar year full-time (two semesters plus intensive winter and summer sessions)	0.5 years full-time
	2 calendar years part-time (four semesters plus intensive winter and summer sessions)	1 year part-time

The Master of Marketing is for experienced middle managers who wish to pursue a career in marketing. It provides advanced marketing knowledge and applies this within a wider business context. Students study a core program of specialist marketing and business units and a project conducted either in an Australian or an international company.

The Graduate Certificate in Marketing is relevant for qualified professionals who wish to complete a short program to update their skills and knowledge in Marketing. If a credit average of at least 65 percent is attained in this award course, students may apply to upgrade to the Master of Marketing.

Note: The Graduate Diploma in Marketing is offered as a course exit point only to students who complete six units of study for the Master of Marketing. It does not accept direct admissions.

Course structures

Master of Marketing

To be awarded the Master of Marketing, a student completes 10 units of study (60 credit points), comprising:

• eight core units of study (48 credit points)
• a research project, comprising two units of study (12 credit points).

Graduate Certificate in Marketing

To be awarded the Graduate Certificate in Marketing, a student completes four core units of study (24 credit points).

Core units of study

Students enrolled in the Marketing courses must complete the core units of study as follows:

• Master's degree: all eight core units (48 credit points) are completed.
• Graduate certificate: four units (24 credit points) selected from the eight core units listed.

The core units are as follows:

• MKTG6201 Evaluating Marketing Performance
• MKTG6202 Decision-Making and Research
• MKTG6203 Innovative Marketing Strategies
• MKTG6204 Contemporary Consumer Insights
• MKTG6205 Marketing in the Global Economy
• MKTG6206 The Regulatory Environment and Ethics
• MKTG6207 Internal Marketing
• MKTG6208 Integrated Marketing Communications.

Students usually complete units of study in a prescribed sequence, as detailed in the 'Progression guides', to facilitate progressive learning and enrich the group learning experience.

Research project

For the master's degree, one of the following research projects (comprising two units of study each) is undertaken:


(i) Marketing Consulting Project:

• MKTG6209 Marketing Consulting Project (Part 1)
• MKTG6210 Marketing Consulting Project (Part 2)

(ii) International marketing project:

• MKTG6211 International Marketing Project (Part 1)
• MKTG6212 International Marketing Project (Part 2)

Progression guides

Master of Marketing

The Master of Marketing involves one calendar year of full-time, intensive study (including two semesters and winter and summer intensive sessions) or two calendar years of part-time study (including four semesters and a winter intensive session in 'Year 2' and the following summer intensive session). Students complete units of study in a prescribed sequence, as detailed in the following tables, to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments while studying.


(i) Full-time study (two semesters plus winter and summer intensive sessions)

 

YEAR	SESSION	UNITS OF STUDY				CREDIT POINTS
Year 1	Semester 1	MKTG6204 Contemporary Consumer Insights	MKTG6207 Internal Marketing	MKTG6205 Marketing in the Global Economy	MKTG6201 Evaluating Marketing Performance	24
	Winter intensive	MKTG6209 Marketing Consulting Project (Part 1) OR MKTG6211 International Marketing Project (Part 1) and MKTG6212 International Marketing Project (Part 2)				6 or 12
	Semester 2	MKTG6203 Innovative Marketing Strategies	MKTG6202 Decision-Making and Research	MKTG6208 Integrated Marketing Communications	MKTG6206 The Regulatory Environment and Ethics	24
Year 2	Summer intensive	MKTG6210 Marketing Consulting Project (Part 2) OR MKTG6211 International Marketing Project (Part 1) and MKTG6212 International Marketing Project (Part 2)				6 or 12
						60

(ii) Part-time study (four semesters plus winter and summer intensive sessions)

 

YEAR	SESSION	UNITS OF STUDY		CREDIT POINTS
Year 1	Semester 1	MKTG6204 Contemporary Consumer Insights	MKTG6201 Evaluating Marketing Performance	12
	Semester 2	MKTG6202 Decision-Making and Research	MKTG6206 The Regulatory Environment and Ethics	12
Year 2	Semester 1	MKTG6207 Internal Marketing	MKTG6205 Marketing in the Global Economy	12
	Winter intensive	MKTG6209 Marketing Consulting Project (Part 1) OR MKTG6211 International Marketing Project (Part 1) and MKTG6212 International Marketing Project (Part 2)		6 or 12
	Semester 2	MKTG6203 Innovative Marketing Strategies	MKTG6208 Integrated Marketing Communications	12
Year 3	Summer intensive	MKTG6210 Marketing Consulting Project (Part 2) OR MKTG6211 International Marketing Project (Part 1) and MKTG6212 International Marketing Project (Part 2)		6 or 12
				60

Graduate Certificate in Marketing

Students complete units of study in a prescribed sequence, to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments. The following table illustrates a course progression example for a student enrolled in the Graduate Certificate in Marketing.


(i) Full-time study

 

YEAR	SESSION	UNITS OF STUDY				CREDIT POINTS
Year 1	Semester 1	MKTG6204 Contemporary Consumer Insights	MKTG6207 Internal Marketing	MKTG6205 Marketing in the Global Economy	MKTG6201 Evaluating Marketing Performance	24

(ii) Part-time study

 

YEAR	SESSION	UNITS OF STUDY		CREDIT POINTS
Year 1	Semester 1	MKTG6204 Contemporary Consumer Insights	MKTG6201 Evaluating Marketing Performance	12
	Semester 2	MKTG6202 Decision-Making and Research	MKTG6206 The Regulatory Environment and Ethics	12
				24

Upon successful completion of this course, students may be eligible to upgrade to the Master of Marketing with credit for all units of study completed.