Strategic Public Relations
Contact
Dr Fiona Giles
Phone: + 61 2 9036 6272
Email: fiona.giles@sydney.edu.au
See also: Health Communication, Media Practice and Publishing
Requirements
Graduate Certificate in Strategic Public Relations
4 units of study = 24 credit points
Graduate Diploma in Strategic Public Relations
6 units of study = 36 credit points
Master of Strategic Public Relations
8 units of study = 48 credit points
A Bachelor degree. Candidates who do not hold a Bachelor's degree may be admitted to the Graduate Certificate in Strategic Public Relations, if deemed by the Faculty to have equivalent professional experience, usually a minimum of 3 years recent, full-time employment in the industry. These applicants must provide a CV and employer references in support of their application.
Units of study
Cores
- MECO6908 Strategy Selection in Corporate PR
- MECO6909 PR Management and Conflict Resolution
- MECO6912 Political Public Relations
- MECO6913 Public Opinion, Policy and the Public Sphere
Electives
- MECO6900 News Writing
- MECO6901 Dealing with the Media
- MECO6902 Legal & Ethical Issues in Media Practice
- MECO6926 International Media Practice
- MECO6927 Organisational Communication
- MECO6904 Dissertation Part 1*
- MECO6905 Dissertation Part 2*
- ARTS7000 Academic Communication for Postgraduates
- SCLG6901 Citizenship Rights and Social Movements
Core units of study: Graduate Certificate candidates must complete two; Graduate Diploma candidates must complete three; Master's candidates must complete four.
*Department permission required. Available to Master of Strategic Public Relations candidates only.
Course rules
Master of Strategic Public Relations
These resolutions must be read in conjunction with applicable University By-laws, Rules and policies including (but not limited to) the University of Sydney (Coursework) Rule 2000 (the 'Coursework Rule'), the Resolutions of the Faculty, the University of Sydney (Student Appeals against Academic Decisions) Rule 2006 (as amended) and the Academic Board policies on Academic Dishonesty and Plagiarism.
Course resolutions
1 Course codes
| Code | Course title |
|---|---|
| DG015 | Graduate Certificate in Strategic Public Relations |
| DF021 | Graduate Diploma in Strategic Public Relations |
| DC041 | Master of Strategic Public Relations |
2 Attendance pattern
0.
The attendance pattern for these courses is full time or part time according to candidate choice.
3 Master's type
0.
The master's degree in these resolutions is an advanced learning master's course, as defined by the Coursework Rule.
4 Embedded courses in this sequence
(2)
A candidate for the graduate certificate or graduate diploma may apply to progress to a longer course in this sequence, providing the candidate meets the admission requirements for that course. Only the longest award completed will be conferred.
5 Admission to candidature
(1)
Available places will be offered to qualified applicants based on merit, according to the following admissions criteria. In exceptional circumstances the Dean may admit applicants without these qualifications but whose evidence of experience and achievement is deemed by the Dean to be equivalent.
(a)
a bachelor's degree with a minimum credit (65%) average, from the University of Sydney, or an equivalent qualification; or
(b)
completion of the Graduate Certificate in Strategic Public Relations with a minimum credit (65%) average, or an equivalent qualification.
(a)
a bachelor's degree with a minimum credit (65%) average, from the University of Sydney, or an equivalent qualification; or
(b)
completion of the Graduate Diploma in Strategic Public Relations with a minimum credit (65%) average, or an equivalent qualification.
6 Requirements for award
(1)
The units of study that may be taken for these courses are set out in the Postgraduate Table of Units of Study for the Strategic Public Relations subject area.
(2)
Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points of core units of study.
(3)
Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 36 credit points, including:
(4)
Candidates for the Master of Strategic Public Relations are required to complete 48 credit points, including:
7 Course transfer
0.
A candidate for the master's degree or graduate diploma may elect to discontinue study and graduate with a shorter award from this sequence, with the approval of the Dean, and provided the requirements of the shorter award have been met.
8 Transitional provisions
(2)
Candidates who commenced prior to 1 January 2011 will complete the requirements in accordance with the resolutions in force at the time of their commencement, provided that requirements are completed by 1 January 2016. The Faculty may specify a later date for completion or specify alternative requirements for completion of candidatures that extend beyond this time.